Green Mobility Meets Smart Marketing
Our Approach
To reinforce Iberdrola’s commitment to sustainability and electric mobility, we designed an eco-conscious outdoor advertising campaign that not only promoted their message but also aligned with their values. The campaign leveraged hybrid vehicles for ad placements, ensuring minimal environmental impact while maximizing reach.
Implemented Solutions:
- Sustainable Outdoor Advertising – Used exclusively hybrid vehicles to carry out the campaign, reducing carbon emissions.
- Real-Time Impact Measurement – Leveraged Adcities technology to track audience engagement, delivering insights on heat maps at strategic locations in Madrid.
- Advanced Audience Analytics – Conducted demographic distribution analysis to understand audience reach and optimize placements.
- Cost-Effective Ad Targeting – Measured CPM (Cost Per Thousand Impressions) to ensure budget efficiency and campaign effectiveness.
Conclusion:
With Adcities, Iberdrola transformed outdoor advertising into a data-driven, sustainable initiative. This campaign exemplifies how brands can align advertising efforts with sustainability goals while utilizing technology to maximize efficiency and effectiveness.
Discover How We’ve Helped Our Clients Achieve Their Goals
Finding the right OOH spaces used to be a challenge, but with Adcities, we can now access premium locations effortlessly. The platform's real-time analytics and audience insights give us the confidence to make data-driven decisions, ensuring our campaigns deliver maximum impact.
Adcities has completely transformed how we manage outdoor advertising. The seamless booking process, real-time tracking, and AI-driven insights have helped us optimize campaigns like never before. Our clients now get better visibility and measurable results, making every ad placement more effective.
Thanks to the measurement tool we were able to really understand the impact of our campaign. The data was key, but what stands out the most is the Adcities team -always there for us. It was a very well-received campaign with measurable results from the very beginning.