Sustainable & Data-Driven Ad Strategy for Naturgy
Our Approach:
Naturgy aimed to enhance brand recognition in Madrid through a dynamic, tech-enabled outdoor advertising campaign. The goal was to merge innovation with sustainability while ensuring measurable impact.
Implemented Solutions:
- Fleet-Based Advertising: Deployed 50 branded vehicles for one month, utilizing headrest ads to engage both pedestrians and passengers.
- Interactive Engagement: Integrated QR codes inside the vehicles, allowing passengers to interact with the campaign and track engagement.
- Real-Time Analytics: Collected data on exterior ad impressions and audience demographics, enabling precise measurement of campaign effectiveness.
Conclusion:
This campaign demonstrated the power of location-based, technology-driven advertising. With Adcities’ real-time measurement tools and interactive QR codes, the brand gained valuable audience insights while delivering high-impact visibility and ensuring campaigns are both measurable & cost-effective.
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Discover How We’ve Helped Our Clients Achieve Their Goals
Finding the right OOH spaces used to be a challenge, but with Adcities, we can now access premium locations effortlessly. The platform's real-time analytics and audience insights give us the confidence to make data-driven decisions, ensuring our campaigns deliver maximum impact.
